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David Williams

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David Williams is the owner of Broadbent & Williams, Inc., an advertising agency that he co-founded in 1991 after merging David Williams Advertising with Broadbent & Associates.

David has assisted numerous businesses including start-ups with strategic planning, marketing direction, advertising, Internet strategies, website development, product positioning, logos and branding.

Over the years, David has done work for a variety of clients including Capital Growth Properties, Stone House Development, The Great Lakes Companies, Inc., Dimension Development LLC, The Great Lakes Companies, Inc., Teel Plastics, SupraNet Communications, Class Biologically Clean LLC, Great Lakes Higher Education Corporation, The Madison Metropolitan Sewerage District, Community Business Bank (n/k/a Wisconsin River Bank), The Bradshaw-Knight Foundation, Wick Homes, Keller Real Estate Group, Heartland Properties, Inc., Heartland Retirement Services, Inc., SeniorNavigator.com, the Virginia Health Care Foundation, Quad Capital, Medalist Industries, The Alexander Company, Inc., Starcraft (boats and campers), Woodside (a retirement community near Sault Ste. Marie, Michigan), The Grand Traverse Hilton; Composite Technologies (then a division of the Delorean Car Company), Champion Homes, The Wisconsin Realtors Association, Medic East (the first immediate care center in Madison), Indiana Cablevision, Fotchman Motor Company, CB Chocolates, Ulker Foods, The North American Insurance Company on their joint venture with AAA Life Insurance to market MediGap insurance, BonFaire America and Genetics Computer Group to name a few.

Prior to forming Broadbent & Williams, David was the Executive Vice President for Grote Broadbent & Williams, Inc., where he was instrumental in the marketing and strategic planning for LIFE Today, a corporate-sponsored magazine used by Society Bank and other financial institutions for their older adult affinity relationship programs.

Williams was extensively involved in the marketing and strategic planning for WovenHearts Residential Assisted Living which as owned by Heartland Retirement Services, a member of the WPL families of Companies (n/k/a Alliant Energy). He wrote the initial marketing plan for WovenHearts and created all of the collateral materials, advertisements and commercials for the assisted living facility (including the WovenHearts logo which won top honors at the National Mature Media Awards).

In 1994, David founded AgeNet, an information network for older adults and caregivers, and is currently the managing member of CareWishes™.

Education and Affiliations:

Williams graduated from Michigan State University with a B.A. in Communications Arts. At Michigan State, he majored in advertising and took numerous marketing, research and consumer behavior courses.

David Williams is a Team Member of Van Mell Associates' Question-Based Business Planning process. The team of experts include professionals from 6 business disciplines who combine their unique perspectives to help businesses and organizations get their managers working together toward common goals - fast.

Advisory Board Member Salvation Army of Dane County (2009-2012).

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Call David Williams at 608.695.1531

Defining - Focusing - Establishing Direction.

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